Each year about 16% of the population in the United States Moves, which creates a slew of potential new homeowners who could be your next customers? This group of people will need a lot of services and are going to be looking into new businesses and services for the new location that they have relocated to. They will also have their eyes and ears opened to trial offers that will allow them to save money while trying new business and services.
In the first 6 months of relocating, a new resident will spend more than any other consumer spends in 3 years. New residents are also more likely to become long term customers that existing residents. During the first year of their move, new movers will spend around 52% more on home furnishings and home décor. One in five new movers will create new relationships for their home phone, internet, cable and insurance.
To help your business become for successful, this could be the perfect audience for you to target with your Direct Mail Marketing Campaign. By creating special offers that will entice the new residents to try your business, you may be giving your business the new clientele that it needs in order to become stronger and more successful.
New residents will be looking for restaurants, home security systems, and entertainment items that they can explore. They’ll also need a new dry cleaners, bakery, coffee house and the list goes on and on.
The sooner that you make contact with the new residents of your area, the sooner they will check into your products or services. When a new resident plants his roots in your area, he will be quickly developing new routines and it should be your goal to make your business or service a part of his everyday routine so that you have a customer for many years to come. It won’t take a new resident long to form his opinions about the local businesses that he and his family enjoy.
A Direct Mail Marketing Campaign will allow you to be specific to the new mover and to appeal to his needs. It will be your first chance to show him what your company offers that he just can’t live without.
New residents are a great market for a growing company and your Direct Marketing Campaign is the perfect way to introduce your products and services to them and to welcome them to the area.