Postcards may not be the first form of marketing that comes to your mind in today’s high tech business world. You can create powerful marketing postcards that will deliver a great response and are way more affordable than some of the other marketing techniques. Direct mail services can design the perfect postcards for your business.
Make a large and lasting impression
Just as receiving a postcard from a family member or friend is exciting as prompts you to view the picture on the front and then flip it over to read the words on the back, a direct mailing postcard will create the same excitement and reaction. You can have an image on the front of your postcard and an invitation on the back inviting your customer to use your product or service. With the postcards being available in a variety of sizes, you will be able to present a warm invitation on your postcard to your audience.
Straight to the Point
With the read now quality that postcards offer, you can get right to the point with you offer which should include the biggest benefit of your product or service or the most distinctive advantage that your product or service offers. Capturing the audience’s interest immediately will be key to the success of your postcard. Any way that you can customize the postcard with the customer’s name, the name of their pet or any information that gives you an edge and provides your customer with a feeling that the two of you already know one another.
Use Your Postcard Correctly
Generating phone calls, website traffic and sales leads are the main goal of the postcards. They are not effective for closing sales as they do not provide the space for a detailed sales message. By trying to include a sales message, it will take away from the power of the postcard prohibiting it from doing its job. Concentrate on getting the reader to call your place of business, visit your website or visit your place of business in person.
Be Concise and Create Action
You only have a few seconds in which to grab the reader’s attention and persuade them to take the action that you business needs. Make your message easily understood and brief. Again, be short and to the point. Keep your sentences short with lines in between each, this way; you will not overwhelm your reader. Using short bullet points may help to increase your sentences and get your point across quicker. Test your message with someone you trust and whose opinion you value.
Promote Them to Act now
People love to procrastinate and many books have been written in regards to the procrastination of people. Providing the audience with a reason to act now will prove to provide you with a better marketing campaign. By offering limited time offer or a discounted price or even a special bonus for the first responders you will be able to secure a more rewarding campaign.
Postcards may not be the highest form of high tech innovation, but when done correctly they will produce positive results.